Originally Posted by Dave Olson at Raincity Studios on November 26th, 2008.
I am following up on the Open Letter to VANOC from Social Media Makers with a few notes as well as an invitation to continue the conversation with VANOC over a tasty beverage. The letter has made its way around the world with Twitters, comments, blog posts, and personal notes of support and/or confusion coming in from many corners of the globe.
So, to keep the conversation rolling, here are my annotated notes, thoughts and recaps from the past few days of opinions rolling in:
First off, Jeff Lee, the Olympic reporter from the Vancouver Sun explored the changing media landscape in an excellent article and an accompanying blog post. He talked to several interesting people and brought a veteran mainstream media eye to the conundrums in “Changes coming to media’s coverage of Olympics – But new forms of news delivery are restricted by Olympic committee rules”. He keys right in on the crux of the tension – money vs.choice.
“As traditional news organizations struggle with declining readership and cutting staff while trying to capture greater online presence, the Olympics is undergoing its own transformation. The change is also affecting broadcasters, who like the others, have not yet figured out how to fully monetize their Internet properties.
The traditional forms of media coverage — exclusive territorial contracts with broadcasters, appointment of news wire agencies by the IOC and press credentials parcelled out by national Olympic committees — are coming under pressure as people change the way they get their news.”
His article also brought an insider’s point of view from the head of the (enormous) newswire AP who raised the same questions we are within the inner-sanctum of the IOC:
“In an address to the press commission, Tom Curley, the chief executive of Associated Press, warned that the lines between traditional news delivery models are blurring. Newspapers want to use streaming video, but are restricted because the IOC licenses broadcasters for field-of-play images. Audio broadcasts are similarly restricted. According to those who were at the meeting, Curley’s address stunned many members.”
Mr. Lee (who is olympicreporter on Twitter) also published extended notes and thoughts in a blog post titled “Social networking media push for inclusion in Olympic plan” (a bit buried in the site but worth the read).
His blog post provides a full quote from Renee Smith-Valade, VANOC spokesperson, who took time on a Sunday to follow-up to Lee’s inquiry thusly:
“The IOC is the ultimate arbiter on the representation on the Press Commission, and each country’s National Olympic Committee determines which media get accredited for the Games. As the Organizing Committee we can and will encourage both entities to recognize and facilitate the immense growth of online media, however ultimately decisions for press commission membership and Games accreditation lie with them. We have not yet responded to the open letter from the social media group but will do so in the coming days.”
My colleagues and I are encouraged that VANOC has a reply in mind. While its unlikely that we would have been accredited going through the IOC and national press associations channels, we firmly contend we have value to offer by being engaged in the dialogue. We also have first-hand experiences to share about creative solutions (including non-accredited media centers) and strategies to embrace the social media makers without compromising the relationships rights-holders, corporate sponsors and the like.
This quest isn’t just “for us” – we are starting the conversation for the thousands of people who are coming to participate in the Games as “amateur” reporters, photographers, podcasters, videographers, etc. and will eagerly post their content to audiences of maybe dozens, maybe millions of viewers. Individually, the coverage is very niche, and that micro-coverage is a big part of the appeal. Further, the collective content produced by “all of us” will likely rival the mainstream media output.
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