IOC / True North Media House – Social Reporting from Vancouver 2010

15 Jul 2009

Vancouver Sun: Social Networking’s Olympic Inclusion

Posted by Jason Sanders

Note: Originally Posted by Jeff Lee at The Vancouver Sun on November 24th, 2008. Re-posted here on: July 15, 2009.

Vancouver Sun reporter, Jeff Lee, considered the media’s role in the Olympics and highlights Dave Olson’s open letter to VANOC as an example of the changing environment.

So it was a bit surprising to discover that the Vancouver Organizing Committee seems reluctant to include some types of online reporters in its planning for the 2010 Games. On Thursday Vanoc was asked in an open letter from Dave Olson, an online writer with Raincity Studios, to allow some of his colleagues to attend the World Press Briefing.
They didn’t get an answer. But on Sunday, Renee Smith-Valade, a.spokeswoman for Vanoc, sent the following hopeful email to me.

“Undountedly online media and the Internet as a news source and foum for discourse continues to grow phenominally. That’s why we have spent considerable resources to make our website our number one source of information and why we will continue to look for ways to make it a platform for discussion as well as information and purchasing. We welcome online media interest from all sources and were encouraged to see online media representatives registered for the recent World Press Briefing.

Please follow this link to read the rest of the article and the enlightening discussion in the Vancouver Sun comments.

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Tags: 2010 Olympics, Alternative Media, Citizen Media, Credentials, Dave Olson, IOC, jim lee, Kris Krug, Olympics, Press Accreditation, Raincity Studios, Robert Scales, Social Media, TNMH Updates, Vancouver, Vancouver Sun, VANOC, Whistler

Posted in: News about TNMH

15 Jul 2009

Will Pate: Social Media’s Place at the 2010 Olympics

Posted by Jason Sanders

Note: Originally Posted by Will Pate at WillPate.org on November 25th, 2008. Re-posted here on: July 15, 2009.

Will Pate takes a brief, but detailed look at Dave Olson’s open letter to VANOC and discusses the motivations behind Raincity Studio’s True North Media House.

Several of the folks in question are colleagues of mine, and represent Raincity Studios, the web studio I’m proud to say I co-founded. Kris Krug, Robert Scales and Dave Olson are tireless social media practitioners, trainers, authors and conference organizers. They represent the best of what Canada does when it comes to the ongoing evolution of journalism through technology. They are treated with the respect due to recognized experts outside Canada, it would be a loss for the Vancouver games to overlook great talent in their own backyard. It would be a win to build on what they learned using social media to cover the Beijing 2008 Summer Olypmic Games.
Nor should social media as a force for good and bad PR be overlooked. The news has been filled in the last few years with stories of journalists, politicians and businesses tanked by bloggers and cameraphones. But my colleages are not proposing to build a virtual lynch mob, interfere with the major networks who pay good money for exclusive coverage of the events, or otherwise tarnish the image of our beloved Vancouver.
My colleagues want to help the mass of people who will arrive to watch and create social media at the games. I would like to see VANOC and the IOC reconsider bringing them to the table, at least so their exclusion doesn’t become a story that detracts from what I expect to be a most successful event.

Please follow this link to read the rest of the article.

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Tags: 2010 Olympics, Alternative Media, Citizen Media, Credentials, Dave Olson, IOC, Kris Krug, Raincity Studios, Robert Scales, Social Media, TNMH Updates, Vancouver, VANOC, Whistler, Will Pate

Posted in: News about TNMH, Uncategorized

9 Jul 2009

Hello VANOC, We’re nice, local, and invite you for a coffee – Open Letter #2

Posted by Jeff Traynor

Originally Posted by Dave Olson at Raincity Studios on November 26th, 2008.

I am following up on the Open Letter to VANOC from Social Media Makers with a few notes as well as an invitation to continue the conversation with VANOC over a tasty beverage. The letter has made its way around the world with Twitters, comments, blog posts, and personal notes of support and/or confusion coming in from many corners of the globe.

So, to keep the conversation rolling, here are my annotated notes, thoughts and recaps from the past few days of opinions rolling in:

First off, Jeff Lee, the Olympic reporter from the Vancouver Sun explored the changing media landscape in an excellent article and an accompanying blog post. He talked to several interesting people and brought a veteran mainstream media eye to the conundrums in “Changes coming to media’s coverage of Olympics – But new forms of news delivery are restricted by Olympic committee rules”. He keys right in on the crux of the tension – money vs.choice.

“As traditional news organizations struggle with declining readership and cutting staff while trying to capture greater online presence, the Olympics is undergoing its own transformation. The change is also affecting broadcasters, who like the others, have not yet figured out how to fully monetize their Internet properties.

The traditional forms of media coverage — exclusive territorial contracts with broadcasters, appointment of news wire agencies by the IOC and press credentials parcelled out by national Olympic committees — are coming under pressure as people change the way they get their news.”

His article also brought an insider’s point of view from the head of the (enormous) newswire AP who raised the same questions we are within the inner-sanctum of the IOC:

“In an address to the press commission, Tom Curley, the chief executive of Associated Press, warned that the lines between traditional news delivery models are blurring. Newspapers want to use streaming video, but are restricted because the IOC licenses broadcasters for field-of-play images. Audio broadcasts are similarly restricted. According to those who were at the meeting, Curley’s address stunned many members.”

Mr. Lee (who is olympicreporter on Twitter) also published extended notes and thoughts in a blog post titled “Social networking media push for inclusion in Olympic plan” (a bit buried in the site but worth the read).

His blog post provides a full quote from Renee Smith-Valade, VANOC spokesperson, who took time on a Sunday to follow-up to Lee’s inquiry thusly:

“The IOC is the ultimate arbiter on the representation on the Press Commission, and each country’s National Olympic Committee determines which media get accredited for the Games. As the Organizing Committee we can and will encourage both entities to recognize and facilitate the immense growth of online media, however ultimately decisions for press commission membership and Games accreditation lie with them. We have not yet responded to the open letter from the social media group but will do so in the coming days.”

My colleagues and I are encouraged that VANOC has a reply in mind. While its unlikely that we would have been accredited going through the IOC and national press associations channels, we firmly contend we have value to offer by being engaged in the dialogue. We also have first-hand experiences to share about creative solutions (including non-accredited media centers) and strategies to embrace the social media makers without compromising the relationships rights-holders, corporate sponsors and the like.

This quest isn’t just “for us” – we are starting the conversation for the thousands of people who are coming to participate in the Games as “amateur” reporters, photographers, podcasters, videographers, etc. and will eagerly post their content to audiences of maybe dozens, maybe millions of viewers. Individually, the coverage is very niche, and that micro-coverage is a big part of the appeal. Further, the collective content produced by “all of us” will likely rival the mainstream media output.

Read the rest of this entry »

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Tags: 2010 Olympics, Greg Andrews, Ianiv, IOC, Jeff Lee, Jenn Lowther, Jordan Behan, Now Public, Olympics, Press Accreditation, Raincity Studios, Social Media, techvibes, Tris Hussey, Vancouver, Vancouver Sun, VANOC, Whistler, Will Pate

Posted in: Open Letters

9 Jul 2009

Open Letter to VANOC Media Relations and Press Operations from Social Media Makers

Posted by Jeff Traynor

Originally posted by Dave Olson at Raincity Studios on November 20th, 2008. This letter was sent to VANOC {mediarelations@vancouver2010.com, pressoperations@vancouver2010.com} on Wednesday, Nov. 19, 2008 and was cross-posted at urbanvancouver.com, 2010.dailyvancouver.com, and nowpublic.com.

Hello VANOC Media Relations and Press Operations,

I am writing today on behalf of Raincity Studios, a Vancouver-based social media company who owns and publishes a suite of media properties. We had hoped to talk about social media (blogs, podcasts, twitter, wikis etc.) at the World Press Briefing this week, however we did not receive any response from the applications we submitted to participate in the event. So, as per Mr. Furlong’s suggestion at the Vancouver Board of trade meeting last week, we are liaising with VANOC.

In brief, we’d like to have a conversation about how to allow fans and amateur media makers to document their Olympic experience while keeping out of the way of the IOC IP lawyers. As a company and as individuals, we’ve produced extensive, non-accredited coverage of Beijing 2008, Torino 2006, SLC 2002, and Nagano 1998. With the next games literally in our neighborhood, we’ll be hosting an independent, international media centre at our Gastown loft office. As part of this, we’ll organize events like photo walks and aggregate fan-made content for the enjoyment of a worldwide audience. We’d like to work with you to do this for mutual benefit.

As you likely know, Vancouver is a hub of innovative journalism with companies like ourselves, Now Public, and others plus renowned conferences like Northern Voice. Raincity Studios/Bryght is also an “official weblog service provider.” My colleagues Robert Scales and Kris Krug were published in the academic paper “Pathway: Critiques and Discourse In Olympic Research,” participated in the 9th International Symposium on Olympic Studies in Beijing and will be presenting about the experiences at the noted SXSW Interactive conference in 2009.

Among my colleagues and myself, we’ve posted thousands of photos, dozens of audio and video podcasts along with hundreds of blog posts, updates etc. from several Olympics. Additionally, we’ve cooperated with mainstream media and published Olympic-related coverage in the LA Times, BBC online, plus outlets in Poland, Brazil, Shanghai, and so on.

In Torino, Scales and Krug (and others) tested cutting edge equipment for Comvu and produced a cross-ocean symposium “Athletes and Social media” between Turin and Vancouver. In Beijing, they tested camera for Qik and contributed to many mainstream media outlets. Our own media properties include DailyVancouver.com, UrbanVancouver.com, Hockeynw.com, plus dozens of other presences, and we are allied with dozens of other media properties in BC and around the world.

Mr. Scales is China desk editor for Now Public and has presented to numerous international business groups about Olympics and business. Mr. Krug is ranked #4 on Vancouver Sun’s “Internet Most Visible in Vancouver” list, both Krug and Scales were included on Tech Vibes “Vancouver Digital Media People to Watch 2008″ list and appear on various other “best of” lists.

As for myself, I’ve produced extensive photo essays of event venues and published interviews with Canadian athletes like Duff Gibson, Ross Rebagliati and Crispin Lipscomb and written magazine articles about Olympians. I also appear on CBC Radio One discussing sports culture and new media as the producer/host of the Canucks Outsider podcast.

Bear in mind, aside form the occasional stipend, we do this work for no pay.

We are aware of your obligations to media rights holders and are seeking to provide an entirely different sort of coverage than the accredited media provide. We are not looking to cover events per se but are instead interested in covering the cultural stories, athletes’ families’ stories, and stories from fans who saved and traveled from around the world for this experience. In other words, we plan to encourage and aggregate fan coverage of the individual’s “on the street” experience of the Games. We are locals who have watched (and helped pay for) the development of the Games since before the Plebiscite – as a result, we are tuned in to the issues and excitement surrounding the Games.

To begin our liaison relationship, we would like to attend the media briefing portion of the Worldwide Press Briefing on Thursday. We would also schedule a follow-up conversation with the appropriate point of contact to discuss how we as a weblog vendor company, and as individuals, can be involved in providing amateur coverage of Vancouver/Whistler 2010.

With Best Regards,

daveo (and Robert Scales and Kris Krug)
–
Dave Olson
Community Evangelist
Raincitystudios.com

PS These links will provide a flavor of our point of view:

* Raincity Studios Olympics posts
* Olympic overage at Daily Vancouver
* Beijing kick off post
* Krug’s Flickr Olympics photos
* Scales’ Flickr Olympics photos
* Olson’s Flickr Olympics photos
* You Tube videos
* Olympic Outsider podcast feed
* Scales’ Olympic coverage on Now Public
* SLC 2002 photo/video essay
* Torino/Vancouver Symposium

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Tags: 2010 Olympics, Credentials, Dave Olson, IOC, Kris Krug, Press Accreditation, Raincity Studios, Robert Scales, Social Media, Vancouver, VANOC, Whistler

Posted in: Open Letters

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