Trad Media in 2010:

Big players who paid the huge dollars for rights will work from the Accredited Media Centre at Canada Place part 2. This is only NBC from USA, CTV from Canada etc.

The Provincial Olympic Secretariat is running the BC Independent Media Centre for the non-accredited media outlets but only limited numbers and must have established mainstream media credentials. This is where the “non-winners” will have access to and will be encouraged to cover tourism related topics.

A coalition of anti-Olympic organizations are planning a media centre of sorts at the former Carnegie Library to marshal activist campaigns and protest coverage. Note: True North Media House board members have outreached to each of these groups with varying reactions and limited cooperation.

“New” Media in 2010:

The way media is gathered and delivered continues to change – tools like YouTube, blogs, wikis, Twitters, RSS, FaceBook … etc. are several years old and all over the mainstream news now while newspapers close and TV seeks new revenue streams. Major stories break by amateurs with media capturing devices on their phones and important work is created by talented under-the-radar writers, photographers, filmmakers etc. who have significant online audience.

Best practices for reporting, publishing and sharing are an evolving process in this new media and while Olympic coverage by online amateurs is not new, a focused facility with an objective to assist in covering topics beyond sports is new.

We feel the tools are mature, the bandwidth abundant, the creators eager and the world is watching.